News
Apple yesterday the quarterly figures for the third quarter of 2013 and announced for the first time since the introduction what seems to decline. demand for iPads The average selling price of the iPad is quite hard to plummet, which of course is logically explained by the arrival of cheaper iPad mini .
iPads Sold
We have all the figures of the past few quarters and put under another above and below graphs made so we get a better understanding of the growth and decline.
- 14.6 million iPads sold, compared to 17 million in Q3 2012
- Average price per iPad dropped to $ 434, Q3 2012 was $ 538
- -14% in units compared to Q3 2012
- -27% of revenue compared to Q3 2012
Growth
course the lineup of Apple there for a while and people might wait on a new iPad in the fall. Last year, the retina iPad even launched in Q3, which is a part of the difference in the units sold now can explain. Also indicated that they had reduced, which is one of the causes of the decline can be. U.S. business inventories at retailers These figures are based on sales of Apple to retailers and providers, not consumers.
iTunes
sales through iTunes Store (s) is grown, but since Apple last year’s third quarter was not known in this area announced, I do not rate bind. The iTunes Store has a turnover of nearly $ 4 billion achieved in Q2 2012 this was 3.1 billion in Q4 2012 and 3.5 billion dollars.
Mac
the sales of Apple computers (Macs) have decreased (-7%) but the iPod is the biggest loser with almost a third fewer units sold (-32%).
iPhone
However
The iPhone is still like the fire, with 31.2 million units is about 20% more if sold in the same quarter last year. The turnover with iPhones has increased (15% in the plus).
One swallow does not make a summer and Apple still sells enough products with associated profit margins, and therefore no one pity to have with them. Yet it is striking that the first demand for iPads appears to be declining. Or market saturation, the reduction of stocks or competition (the piece cheaper) Android tablets responsible for the decline should be taken is not yet clear, we keep an eye on it.
Source: investor.apple.com
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