Digitisation of society
One of the biggest changes in the last five years is the increased digitization of our society. Visible in all kinds of new consumer technologies and products and the way we share information with each other and consume. Digital trends are fundamentally changing our economy. In many organizations, the speed of these developments have not really penetrated.
think that’s no shame, on the contrary. We have their hands full with the ‘crisis’ and the developments are so fast that you can not expect everyone led. Impact of the digital age in the right direction However, an effort should be made in the Netherlands in my opinion. Markets, technologies and consumers is changing rapidly.
The book is not aimed at the seasoned online marketer, but is interesting for professionals who do not follow everything that happens online.
What developments do matter?
The question remains whether or not the digital developments relevant to you as an organization or industry, and when? That question may be answered by other expensive consultants, but you can do it yourself, of course. The book “iPad economy; 40 digital trends that everyone understands’ gives his first handles. The book covers the important clear and bright digital developments of recent years without expensive management language or jargon. The reader gets through this book handed practical knowledge into manageable shape. The digital trends are treated separately to make them understandable but the real impact is of course the relationship between developments in which the reader on a fun and playful way is included.
The future is now
Is it necessary for these developments to pick up now? Yes, I say absolutely, no time to waste because most changes are taking place daily under our eyes. The emergence of social media has changed the marketing profession permanently. Because we can, unlike before, 24/7 converse with customers. Our daily news is full of privacy issues and the PRISM debate is far from over. New data sources never give organizations access to knowledge and trends as before. Working with the online crowd, whether it’s money or knowledge goes, gives new entrepreneurial opportunities. Mobile apps are now become a billion dollar market which we rely for real-time information, purchases, routes, friends, etc.
Jump
That is to jump in the cold water during this holiday period. Flights is in fact no longer an option. Rabobank said recently once again to its business customers: “Do not wait until the crisis is over, because if that happens, the world will look completely different off”. Anticipating the new digital environment is a must, a must in order to compete. It is therefore well worth the trouble to read the iPad economy and get it out. Key trends for your organization And for the true visionaries among us, there is included a fascinating chapter on the year 2032. In short: a convenient bundling of knowledge that comes in handy in the digital age
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The book is available at managementboek.nl include. It is also available as an iBook through the Appstore.
Gert-Jan Bos, BeSocialOnline
Entrepreneur in the world that social media is called. I research challenges on a daily basis to use this medium to improve and easier. Social media use for success takes time, lots of time. I help with the effective deployment of these networks with minimal effort in terms of time. Community manager smc030, Dutch and English Twitter Facebook Group Facebook group, Utrecht Network on Facebook / LinkedIn and Twitter.
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