The iPad from Apple is not in any euro country as expensive. Even if you settle the VAT differences, run the prices up more than 30 euro set.
weekly magazine The Economist began in 1986 with the playful Big Mac Index, which compares the prices of the same burger in different countries. Because it is a homogeneous product, the price would in principle be.
same everywhereConversion of Big Mac prices to a currency – for example the dollar – thus in theory gives the extent to which exchange rates under-or overvalued relative to the dollar
.
addition, the index also shows how it is with price differentials in the euro zone, where the currency effect plays no role.
Big Mac or iPad
What a burger can, can also with other products. Z24 previously made an Espresso Index, based on prices of Starbucks. But with the iPad can also. Though there is obviously a difference between “basic food” like burgers, and a gadget that not everyone can afford.
Z24 compared the price of an iPad with Retina display (16GB, WiFi) in European countries. In countries without official Apple Store looked at the prices that the premium resellers of Apple products handling. It has taken the cheapest price.
The result? The most expensive iPad in the euro buy in Greece. There you checkout 529 euro at the door. That is almost 55 euros more than in the cheapest country, Luxembourg.
Netherlands continues with a retail price of 505 euros slightly below the average of the euro area (507.04 euros).
Luxembourg is the cheapest because of the low tax of 15 percent. Gives you the VAT from the price, the differences are much smaller between the euro countries.
Netherlands is again slightly below the average price in the eurozone. By far the most money you’ve lost in the island states of Cyprus and Malta, presumably by transport.
Comparison with Big Mac Index
What is striking compared to the Big Mac Index is that Greece is not one of the cheapest countries in the eurozone. A Greek Big Mac is up to 28 percent cheaper than the average Big Mac in the eurozone. So the Greeks competed strongly on price.
iPad Index shows exactly the opposite. Probably because a burger and iPad, as indicated, two completely different products. Anyone can buy a Big Mac, while Apple tablet is exclusive. In another product, a different pricing model.
Rest of Europe
Netherlands in comparison with other European countries an average performer in terms of iPad prices. In the graph below, the iPad price in Netherlands set to 1 and the rest of the countries compared.
The iPad is cheaper than 17 countries in our country and in 15 countries more expensive.
Excluding VAT Netherlands moves slightly upwards. The cheapest are the iPads in Russia and Turkey, in particular because the currencies of both countries since this summer have fallen sharply in value against the euro.
Romania and Croatia you better buy a new iPad. Since the device without VAT is 8.8 and 6.6 percent higher respectively than in the Netherlands.
Read also:
Apple as a brand worth more than Coca-Cola
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