iPad 2 still popular tablet – One More Thing

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Despite iPad 2 now more than three years old, it remains the iPad that Apple introduced in 2011, the most popular tablet . Even if the various iPad models look is still the second generation iPad has unrivaled.

This is evidenced by data from Mixpanel on the use of tablets, and the use of the different iPad models. The past 12 months was the iPad 2 with a market share of 27 percent of the popular tablet. Of the various iPad models, the second generation iPad is also the most widely used, although the iPad Mini catching up.

tablet market share (31 of October 2013 – June 27, 2014 – Source: Mixpanel) [Click for larger]

Since the introduction of the iPad Air in October 2013, has captured a limited market share.’s new tablet Many ancient tablets are still used. This image is also seen in the use of the various figures iPad models, the iPad 2 on the heels of the iPad mini there.

Use iPad models (31 of October 2013 – June 27, 2014 – Source: Mixpanel) [Click for larger]

After the presentation of the iPad Air and iPad mini 2 predicted Tim Cook a Christmas full of iPads among tree. This can be seen in the use of the various figures iPad models back. Because of the prijsverlaging knew the iPad mini without Retina Display to make, while the growth of the iPad mini and iPad 2 Air is much more limited. largest growth

Slow Market
Where new iPhones usually within no time to capture a significant market share, this is going a lot slower. iPads at One of the reasons is that tablets are often purchased without subscription is therefore less need or temptation to upgrade to the latest model every two years.

The growth of cheap iPad mini without Retina Display shows Price is an important factor when buying a tablet. Even if there is a less sharp screen return.