Fashion t-shirts at H & M, a book by Globe and the party a delicious cake at Multivlaai. Just three things you now from your iPhone or iPad can order. Shopping from your smartphone or tablet, known as m-commerce, is making rapid advances.
In the Benelux is most shopped from iPhones and iPads. Online advertising zanox figured that last year 64 percent of mobile purchases were from one of these two Apple devices do. iOS shoppers not only buy more, they spend more. The iPad leads the way with an average value of € 78 per order when the iPhone is € 52.Android users have an average of € 42 to items in their mobile cart and were responsible for 32 percent of mobile purchases in the Benelux. Only in Eastern Europe and Spain bought more from Android than from Apple devices.
Figures for the year 2013 (click for larger) .
If we look at the average expenditure per order to see this well on the iPhone and iPad grew in the first quarter of this year, Android was the increase in the average value an order less strong. Do you have a shop? Be prepared for the arrival of the mobile shopper, especially from the iPad and iPhone is purchased lot. An iPhone user gives, according to the latest figures on average € 62 per order in which revenues do not want to miss out by a poorly mobile working shop.
The average value per order is growing significantly (click for larger).
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