Tuesday, September 24, 2013

Dutch prefer to read on e-reader than tablet - Bright

Reading e-books on a tablet is sharply falling under Dutch. An e-reader does seem more suitable for long reading work.

The number of Dutch on his tablet an e-book has been read according to market researcher GfK already on the decline. Read in 2012 40 percent of tablet owners sometimes a digital book from the screen, this year has dropped to only 23 percent. For only 12 percent of e-books on tablets is paid. These figures are bad news for publishers who perhaps had higher expectations of the sales of tablets would be to pick up. But consumers seem rather do other things on their device than reading long texts.

For longer be reading work e-readers with their pleasant readable monochrome screens simply better suited. The tablet also not displace the e-reader then writes Boekblad. Users of e-readers are, unlike those of tablets, but frequent readers. Therefore the Dutch still growing market for e-books do: from 2.9 percent of the total book market in 2012 to 4.5 percent this year

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the e-reader sales have increased in 2013 by 36 percent. So far in the Netherlands 925 thousand e-readers sold and will end this year the millionth over the counter. This is much less than the number of tablets sold in our country. That number stood at 4.1 million in July already.

What do Dutch according to the GfK survey or on their tablets? 91 percent using it for web browsing and social media, 30 percent watch TV or movies on there and 21 percent do games.

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