Microsoft Surface Microsoft remarkable marketing stunt from Microsoft in America: people can exchange their used iPad for a coupon of at least $ 200 – they can return for a tablet from Microsoft. The iPads may show no more than light wear.
Microsoft is far behind Apple when it comes to selling tablets. Recently, Microsoft CEO Steve Ballmer already announced that sales of its Surface tablets is not great and then reduced the price by $ 150. Now you can trade your iPad until 27 October for a contribution to a Windows tablet as a Surface.
Exchanges can not online, but only in official Microsoft Stores in the U.S. and Canada. The first generation iPad and the iPad mini can keep yourself, thus you can not trade.
A U.S. analyst sees no benefit in the stunt. “The problem for Microsoft is the app environment and that this changes nothing,” said Van Baker told the BBC. “There were many more apps for iPads than Windows tablets and that gave Apple an advantage.”
The BBC reports that Apple in the first quarter sold 19.5 million iPads, against 900,000 tablets that Microsoft sleet. And in the second quarter but were 300,000 Microsoft tablets over the counter. According to Macworld Microsoft announced on September 23, the successor to the Surface.
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