First iPad-only magazine living - Nieuws.nl

first appears a Dutch living magazine that only appears on the iPad. The magazine is combined with e-commerce. Products are offered for sale from the interior reports.

Through its webshop

magazine called ENTREZ offers interactive inspiration in the field of housing, interior design and shows that a magazine “read” actually past. Experience is more important than reading, say the authors.

Interactive
Consumers spend more time on their mobile devices. “This market requires interaction and new ideas,” says Natasha Tjon-A-Loi, publisher and editor of the magazine. Therefore it is right now is the time to introduce a new title. “But then future-oriented and innovative, using the latest technologies. Interaction in magazines and immediately online shopping is therefore only the future. ENTREZ appears on tablet, first only for iPad and later for

inside look
Inspiration for our house we do especially by looking at the interior of other houses one of the reasons why Funda is so popular. The magazine plays a beautiful way to this need by beautiful houses, in (silent) sales are present. in the form of atmospheric editorial reports Interiors are not overgestyled, but as the home owner has devised.

The interiors shown are inspiring and authentic and the stories of the people familiar to the reader. Famous Dutch interior designer Piet Boon was enthusiastic and let the readers of the magazine in the first edition inside look into his beautiful villa in Oostzaan.

ecommerce
In collaboration with luxury furniture stores make it possible to buy the magazine via the webshop of the magazine. products, shown in the interior reports directly “In magazines you often see beautiful home accessories in an atmospheric setting are,” continued Natasha Tjon-A-Loi. “In ENTREZ the products are shown in a ‘real’ environment, click on a product and visit immediately the shop. When you’re done, swipe you simply continue in the magazine. Obviously you can have the reader go to one of the furniture stores to buy the product. This service provides convenience for the reader and benefits for home furnishing stores. “

Because the magazine appears on the tablet and different features applied, in a surprising way the magazine enriches the offer of home magazines. Moreover, the price cheaper than the magazine in print and digital editorial home magazines that are now available.

(files)

Published on Thursday, May 16, 2013 at 15:02:13