(NPR) – PRESS RELEASE: Blend Media
Blend Media launches today ENTREZ, the Dutch first iPad-only magazine that appears in the residential Apple Kiosk. The magazine is combined with e-commerce. Products are offered for sale from the interior reports.
Through its webshopENTREZ provides interactive inspiration in the field of housing, interior design and shows that a magazine “read” actually past. ENTREZ not read but because you will experience.
Interactive Consumers spend more time on their mobile devices. “This market requires interaction and new ideas,” says Natasha Tjon-A-Loi, publisher and editor of ENTREZ. Therefore it is right now is the time to introduce a new title. “But then future-oriented and innovative, using the latest technologies. Interaction in magazines and immediately online shopping is the future. Therefore only ENTREZ appears on tablet, first only for iPad and later also for Android. “
Inside Look Inspiration for our house we do especially by looking at the interior of other houses one of the reasons why Funda is so popular. ENTREZ plays a beautiful way to this need by beautiful houses, in (silent) sales are present. In the form of atmospheric editorial reports Interiors are not overgestyled, but as the home owner has devised.
The interiors shown are inspiring and authentic and the stories of the people familiar to the reader. Famous Dutch interior designer Piet Boon was enthusiastic and let the readers of the first edition in ENTREZ inside look into his beautiful villa in Oostzaan.
e-commerce in collaboration with luxury furniture stores ENTREZ makes it possible to buy via the webshop ENTREZ. products, shown in the interior reports directly “In magazines you often see beautiful home accessories in an atmospheric setting are,” continued Natasha Tjon-A-Loi. “In ENTREZ the products are shown in a ‘real’ environment, click on a product and you immediately visit the shop. When you’re done, you simply swipe further into the magazine. Of course, the reader can also visit one of the furniture stores are going to buy the product. This service provides convenience for the reader and benefits for home furnishing stores. “
BecauseENTREZ appears on the tablet and different features applied, in a surprising manner enriches the magazine’s offer home magazines. Moreover ENTREZ in price cheaper than the printed and digital editorial home magazines that are now available.
About Media Blend Blend Media is a young, innovative media company in Rotterdam that focuses on the development of tablet magazines. Initiator Natasha Tjon-A-Loi, working at various (online) publishers, until last year sees opportunities and space in the market in tablet publishing and mobile commerce. This first title ENTREZ Blend Media focuses on readers interested in luxury home accessories and design products.
ENTREZ published bimonthly and is only available in the App Store. The first edition is free.
Note to editors (not for publication)
launch and publication date: May 16, 2013
If you are interested in high resolution images or additional information about ENTREZ magazine, please contact Natasha Tjon-A-Loi via natasha@blendmedia.nl or call 06 -. 461 75 256
More information
iPad? ENTREZ the App Store: http://appstore.com/entrezmagazine
No iPad? ENTREZ via iTunes: https://itunes.apple.com/nl/app/entrez-magazine/id615510686?mt=8
Websites: www.entrezmagazine.nl | www.blendmedia.nl
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