Saturday, May 25, 2013

Microsoft 'rents' Apple's Siri to make the iPad ridiculous - Volkskrant

By: Thomas van der Kolk – 05/23/13, 16:17

“Sorry, I can only be one thing at a time. Use PowerPoint does not belong there. ” Siri, the personal assistant for Apple’s iOS operating system, is a recently launched commercial not very highly of themselves. The spot is therefore not Apple itself, but of rival Microsoft, which the voice of Siri has ‘hired’ to crack the iPad off and on to heaven. Its own Windows 8 tablets

tablets with Microsoft are not only cheaper, but you can also multitask and Office programs to use, Microsoft wants to say is. On the strengths of Apple is of course no mention. The commercial is a parody of Apple’s commercial for the iPad Mini.

It is certainly not the first time that Microsoft used a commercial competitor to deal firmly. The Siri-spot reminiscent of the campaign “I’m a PC” from years ago, which was a response to Apple’s advertising series “I’m a Mac”.

But other competitors are acquired by Microsoft on the grain. Microsoft previously parodied as a commercial for Google’s Chrome browser.

And in a recent advertisement for Windows Phone were Apple and Samsung jointly addressed depict fighting as guests at a wedding.

by Apple and Samsung adepts

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