Thursday, May 2, 2013

iPad losing market share - DeStem BN - BN DeStem

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The iPad is still the leader among tablet PCs but market share is shrinking considerably. In the first quarter of this year, Apple had 39.6 percent of the market. A ago this was nearly sixty percent.

according to figures from the U.S. market researcher International Data Corporation (IDC). Especially Samsung is advancing with the Galaxy Tab. The successful Koreans saw its market share in a year time increase from 11.3 to 17.9 percent. Many smaller players in the market are Asus (5.5%) and Amazon (3.7%). Microsoft does not exceed 1.8% but is not so long active in the field of tablets with Windows 8.

In absolute numbers, the sale of iPads incidentally is rising sharply. In the first quarter, it sold 19.5 million from 11.8 million a year earlier. Samsung saw the volume increase of 2.3 in the first quarter of 2012 to 8.8 million early this year.

Asus with its own Transformer and the new – produced for Google – Nexus a big gainer. It sought the Kindle from Amazon over.

The market for tablets is very fragmented, according to the market research firm IDC. Almost a third of the market (31.5%) is attributed to ‘others’. Among his many Asian brands that almost all run on the Android operating system from Google.

Android has its own operating system iOS Apple has long surpassed. At 56.5 percent of all Android tablet PCs, running at 39.6 percent with iOS under the hood.

© BN DeStem, this article is copyrighted.

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