Why Apple should consider an iPad Pro - Computerworld.nl

Analysis – If Apple a decline in sales of tablets noticed, is the only way to sell more iPads to the introduction of a more expensive business model, the analyst believes.

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excellent chance to take the throw with an iPad Pro tablet. Maybe there should even go along come, because it feels the hot breath of Android manufacturers in the neck, this year, says analyst Sameer Singh.

may receive the iPad Pro has a larger screen than Apple’s current 9.7-inch iPad Air. In addition to that, the name fits well with the product names Apple leads the Macbooks, Singh also sees great potential in providing a business tablet with a standard extradited keyboard accessory, such as Microsoft also supplies the Surface tablets.

Apple will never compete on price ‘

Singh based his prediction on the rapid increase in market share for Android manufacturers that focus on the bottom and the middle segment of the market and in which it seems important purchase price argument. Apple is still successful in the high-end and business market. It does less with cheap Android tablets to compete. Terms of price Even the iPad Mini models from Apple are significantly more expensive than Android tablets with a similar configuration.

Yet

Singh expects some Android manufacturers also will focus, because they see their margins under pressure. the high-end market The analyst thinks here especially of Samsung.

iPad Pro could therefore be a godsend for Apple as sales of the current lineup stagnate or even fall back, thinking Singh. “In the past, Apple has often had to deal with declining market share. But talk of declining sales has not been. Should that happen, then I’m guessing they previously expensive models choose to go into a price war. “

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New iPhones also proved more expensive than expected

There is something to be said for Singh’s argument. Apple not only refuses to go in the race to the bottom with regard to computers – just look at the new Mac Pro – but also praised the iPhone 5C last year significantly more expensive than analysts had expected. On the basis of increased competition, particularly in the Chinese market was anticipating a very cheap iPhone 5C.

how you look at it, Apple continues to rely on its reputation as a luxury, high-quality brand that buyers are willing to pay a premium. That you can also see the introduction of the expensive top model, the iPhone 5S.

If Apple decides to release an iPad Pro follows the Microsoft. Redmond also focuses its Surface Surface Pro and Pro 2 Indeed, the business and professional market. An iPad Pro will have a larger screen, perhaps some more connectivity and included a standard keyboard cover which makes working with productivity software like iWork and a future iOS version of Microsoft Office easier.

Reading coffee

Singh dare not stabbing an iPad Pro. his hand in the fire He knows better than anyone that it is pure speculation before Apple actually a product presenting a new product shows. There are numerous products in the past predicted Apple products that never came. “I know how product launches usually unpack, so I dare not assume to go here.”