One month after the new iPads hit the shelves, Apple has launched a new advertising campaign for the iPad Air 2. With the slogan ‘Change is in the Air “are highlighted in the advertising campaign various (professional) applications, including drawing, designing, making music and teaching. The advertisement was last weekend for the first time shown on American television.
Applications iPad Air 2
In the spot get different apps to offer, which can also be found on the new “Change is in the Air ‘ web site. So let Apple include seeing what is possible with design software AutoCAD 360 sketch program Tayasui Sketches and speedometer Speedometer Speed Box. As with previous iPad campaigns focus on the applications and available apps for the iPad. The device itself or the hardware is hardly discussed.
Declining sales
The latest quarterly revealed that Apple has suffered from declining iPad sales. More and more people have a tablet in the house and replace it less than a cell phone. The market therefore becomes faster saturated. This quarter will show whether the iPad Air 2 can pull me back in.
web editor with a broad interest in technology news. Tail not blind at an Apple logo. Believes more online than in print.
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