Sales of iPads running back. Maker Apple trying to turn the tide on fairly uncharted territory for the tech giant:. The corporate customers
Kelly Barker has a skin care company, with four men in service. Last month she walked stop by an Apple store in Dallas, with a question on a Mac laptop for her business. A staff member invited her to a workshop presented three software companies to other small business software . It ended with Barker switched to new accounting software, which runs on iPads and iPhones. To her surprise, was tech giant Apple “genuinely interested in my business,” tells them to the Wall Street Journal .” She really wanted to help me grow “
Cooperating with. app-makers
It’s a little pioneer for Apple:. the business market now consumers have less and less interest in iPads, the workplace can sometimes prolong the life of the product Apple is a remarkable strategy to be. bring products to market for companies. It has partnered with more than forty, often relatively unknown, software companies that make apps for the attractiveness of the iPad for use at work. Apple has to compete with big names ( Microsoft , Google , Samsung ), but focuses on its niche:. convenience of mobile phones
Apple Apple would not like it program is not inevitably surrounded by mystery. Not all participants have all the details up to date. Apple invites representatives from app developers to train Apple employees, and vice versa evaluates apps from partners, with proposals for improvement. Also app-makers are encouraged to work together. That can be apps for accounting, to staff rosters, to digital cash registers.
iPad sales are already six quarters to . down the past nine months, revenues were down from iPads by 24 percent compared with the same period last year, the business market offers a ray of hope:. expected by analysts in 2018 twenty percent of all tablets in business ownership from 12 per cent in 2014 . In the longer term will start selling Apple bundles of apps that are tailored to industries or sectors. It is unclear how Apple would divide the profits with the developers of the apps.